This vision serves an enormous public need. When readers subscribe to The Times, they’ll have access to the best news coverage on the planet, as well as a broad range of other information and guidance that allows them to engage with their interests and passions, all made more compelling, useful and habituating through great technology and design. We see an opportunity for The Times to play an even bigger role in the lives of tens of millions of people around the world. Our vision is to become the essential subscription for every curious, English-speaking person seeking to understand and engage with the world. The lessons of the last few years and the larger opportunity we now see make this an important moment to align on a vision and strategy for the next chapter of our work together. And the broader forces of surging polarization, declining trust and growing attacks on press freedom pose serious threats to independent journalism.įor the first time in more than a decade, we are facing a future defined less by economic threat and uncertainty than by opportunity and ambition. And advertising, which remains an important contributor to our success, will continue to be shaped by dynamics outside our control.Īs we navigate a complex and fast-changing media landscape, other challenges remain, from the dominance of technology giants to historic shifts in how people find and engage with news. More than 40 percent of our revenue still comes from print, a business that will continue to shrink, even as we expect to continue to produce a world-class newspaper for years to come. We haven’t fully realized all that The Times can be and do in the digital age, and we still have more work to do to fully secure our future and realize our mission. And we’ve reached a milestone that once seemed unimaginable: more than 10 million paid subscriptions.īut our transformation isn’t complete. Our journalism is flourishing, unmatched in depth and breadth, creativity and ambition. And it’s what propelled us in building a digital-first, subscription-first business, centered on journalism worth paying for.Īfter years of adversity, we’re proud of our hard-won success. This mission guided us through the existential challenges of recent years, helping us weather shifts from print to digital and upheaval in the advertising market. This is rooted in the belief that great journalism has the power to make each reader’s life richer and more fulfilling, and to make all of society stronger and more just. Our mission is to seek the truth and help people understand the world.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |